Office furniture. 
With a new attitude.

Tayco is out of the gate with a new brand.

Over the 30 years since launching its first acoustic panel, Tayco has diversified to produce numerous lines in the office furniture category and has garnered a reputation as a best-kept secret.

"We've always produced a terrific product," says Phil Philips, Tayco's president, "and we've got a great reputation for customer responsiveness. Our intent now is to directly address the real culture of our end-users."

Tayco has launched a new brand proposition that finds full expression at the newly launched Tayco showroom in Chicago. Opened at NeoCon 2006, the space is as much a communication vehicle as a product showcase.

"It's not just about the product," says Philips. "It's about who we are. Where the product comes from. And it's about who's going to use it, how they're going to use it and for how long. And it's about making people who use our products happier in the workplace."